Playrix’s global success helped it earn a space on App Annie’s coveted Top, which ranks the top earners based on iOS and Google Play revenue combined. Not only did they find success in Asia, but they did so without changing their game mechanics while exclusively relying on international ad networks. Typically, companies opt for local publishers to help them navigate the complicated local markets, and in turn, Asian mobile gamers tend to download games from these familiar local publishers.The number of successful self-publishing cases is very small - which makes Playrix quite special. When looking to enter Asian markets, mobile gaming companies face a difficult choice: self-publish their games or go with a local publisher. These publishers are Finland-based Supercell and Russia-based Playrix. As of February 2017, only two non-Asian mobile game publishers had their titles included in the top 100 grossing charts for the three prominent countries in Asia - China, Japan and South Korea.
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